The Portland Trail Blazers and their concessionaire partner, Levy Restaurants, selected Bold Reuse to spearhead the Rip City Reuse program. This first-of-its-kind initiative involved the introduction of reusable foodware at Moda Center’s Club Level concession stands, setting a new standard for the industry. Following the success of the reusable foodware pilot, the Trail Blazers and Bold Reuse launched the first-of-its-kind stadium-wide reusable cup program for alcoholic beverages.

Laying the Foundation for Reuse

To kick off the program, the Trail Blazers:
✅ Integrated reuse into their larger vision—”To blaze trails toward winning championships on and off the court.”
✅ Identified internal champions and collaborated with key stakeholders.
✅ Developed a cost/impact analysis to gain leadership buy-in.
✅ Launched a pilot program to test feasibility and scale potential.
✅ Partnered closely with Bold Reuse to refine logistics and operations.

Scaling Up for Success

Following a successful pilot, the Trail Blazers expanded to a full-scale reuse program with Bold Reuse, setting a new standard for sustainability in sports. Steps included:
✅ Selecting and procuring a durable, high-quality reusable product.
✅ Preparing the arena with clear communication, collection bins, and staff training.
✅ Developing a logistics plan with Bold Reuse to ensure smooth operations.
✅ Launching and tracking the program with real-time data and feedback.
✅ Conducting ongoing training and audits to optimize performance.

Through this strategic approach, the Portland Trail Blazers and Bold Reuse have created a replicable model for sustainability in sports venues.